It's gluten–free, trans–fat free, and sugar–free. It's also high in fiber and high in protein (24.4g for 100g) and contains more than considerable amounts of omega 3s (8 times more than Salmon), calcium, iron, potassium, magnesium, selenium, phosphates, and antioxidants. And last but not least: it's very easy to prepare and to eat.
I tried Mila (a mixture of Salvia hispanica L. seed) for a month, eating a scoop daily, and observed 4 things I found worth noting: